About the project

Girasol Masoterapia (“Sunflower Massage Therapy” in English) is a Madrid based massage and wellbeing centre that puts mindfulness and healing at the heart of its practice.

Centred around the concept of “Human Motion” the brand uses colourful brushstrokes to evoke the tactile experience of getting a massage, while also connecting the viewer with the human emotions that are inherently behind the craft; joy, peace, groundedness, relaxation, healing, strength, progress and positivity.

A typography system was created to help the brand stand out from its competitors, many of whom fall into typical “wellness” aesthetic stereotypes.
This is a brand that is calm and attractive, but feels confident, contemporary and elegant.